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Contemporary Marketing
Download PDF Contemporary Marketing
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About the Author
After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the 13th edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa and the University of South Alabama and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions that he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.
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Product details
Hardcover: 768 pages
Publisher: Cengage Learning; 17 edition (January 5, 2015)
Language: English
ISBN-10: 1305075366
ISBN-13: 978-1305075368
Product Dimensions:
9.2 x 1.2 x 11.2 inches
Shipping Weight: 4.1 pounds (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
59 customer reviews
Amazon Best Sellers Rank:
#10,144 in Books (See Top 100 in Books)
This was a really good book. I have nothing to compare it to in the sense of marketing, since I have not taken a marketing class, but the material was well organized and relevant. Not many topics were outdated and for $20 a good price. Minus one star because I had to study a lot -- and the book itself is rather long.
Poor condition when I received the book. I took it to one class and did not need the book for the semester and stored it in my filing cabinet. Returned the book and was charged $215 for damages, when I didn’t even use it. Very disappointed on this rental.
Great quality textbook. I purchased a like new book and was disappointed by the condition of the product! No highlighting or underlining in the pages, and the cover was free of any major dents or scratches. This was a much more affordable option to the prices I saw elsewhere. The text itself is great, this is a good introduction to the field of marketing. Happy with my purchase
Great book! Great rental process.thank you!
Rented: The spine of the book is really loose. Makes me worried for when I return it to them :/ Will add to my review after I return it
Excellent study guide for Marketing 101 course
I decided to rent this book as an eBook and boy did I regret it. It was hard to keep turning the pages and find things when doing quizzes and tests in a timely manner and it ended up slowing me down. The book is fine and gives you the info you need, but I made a mistake in not spending the extra money on a hardcover book.
Came marked up, was fine to read
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