Download PDF Strategic Sports Event Management: An international approach (Hospitality, Leisure and Tourism), by Guy Masterman
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Book Description
Comprehensive coverage of an important and growing theme and a valuable resource for students in the event and sport management fields
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From the Back Cover
The hosting of sports events - whether large international events, or smaller niche interest events - has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to understand the importance of a strategic approach, and shows how to implement strategies that can achieve successful sports events over the short and long-term. Using international case studies such as the Sydney Olympics 2000, boardsurfing events in the UK, US and Australia, the Manchester Commonwealth Games 2002, the Salt Lake City Winter Olympics 2002 and Athens Olympics 2004, this text looks at: * The organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, the media and promoters. * The planning process - short-term and long-term benefits, and evaluations. * Operational strategies including IT, communications, equipments and personnel.Guy Masterman is Assistant Professor in Sports Management at the Tisch Center for Hospitality, Tourism and Sports Management, New York University, USA.Butterworth-Heinemann's Hospitality, Leisure and Tourism series of books is aimed at both academic courses and management development programmes. The series represents a planned and targeted approach to the subject and the portfolio of titles provide texts that match management development needs through various stages from introductory to advanced. The series gives priority to the publication of practical and stimulating books that are recognised as being of consistent high quality. THE SERIES EDITOR Professor Conrad Lashley is Professor of Hospitality Retailing at the School of Tourism and Hospitality Management at Leeds Metropolitan University. His research interests have largely been concerned service quality management, and specifically employee empowerment in service delivery. He works closely with several major industry organisations including the British Institute of Innkeeping, Scottish and Newcastle Retail and McDonald's Restaurants Limited.
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Product details
Series: Hospitality, Leisure and Tourism
Paperback: 272 pages
Publisher: Butterworth-Heinemann; 1 edition (July 21, 2004)
Language: English
ISBN-10: 0750659831
ISBN-13: 978-0750659833
Product Dimensions:
7.2 x 0.5 x 9.5 inches
Shipping Weight: 1.2 pounds
Average Customer Review:
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Amazon Best Sellers Rank:
#6,073,195 in Books (See Top 100 in Books)
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